Dynamics of persuasion
communication and attitudes in the 21st century
por Richard M. Perloff- Formato
- 563 paginas, Paperback
- Primera publicación
- 2008
- Editores
- Lawrence Erlbaum Associates
- Sujetos
- Persuasion ·Mass media·Psychological aspects·Attitude change
- Idioma
- English
Its a textbook. I wasn't happy about buying a book...
I have used this book and its previous edition in a graduate-level course in strategic communications. It has been a perennial favorite with my students and I have heard from several who I advise for their theses projects that they refer back to it to refresh their memories on relevant theories of persuasion.
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